99 problems but Mobile aint one
Why is mobile so important to your web strategy? I could write a whole book about it but I can’t right now (maybe next week ..lol). Well the number one reason is because of social media.
Think about the social networks your belong to and how you use it. Let’s look at the two most popular Facebook and Twitter in particular because users generally share articles and videos in their streams while Instagram and Pinterest not so much.
If you are anything like me, you use it on your mobile device, on the move, in between appointments, to kill a few minutes or for research. When an influential person you follow links to an article you click through from your mobile device. If that site is not mobile friendly you quickly hit that back button, well don’t you? I do. That’s what we call a huge opportunity lost!
There are several other reasons and statistics i could add to this to make it a real article but its late and I am a tired.
I will however will write a follow-up article on the best way to convert your existing site to mobile
There are three main ways
- Responsive Design
- Adaptive Design
- Separate Mobile SIte
To be continued…